The Real Reason You’re Selling Your Business. And What to Do About It

The first thing I ask anyone selling their business is: why?

You’d expect answers like: not enough customers, lost the spark, maybe illness.
But more and more, the real answer is much more blunt, and simple:

I’m tiered of the bullshit

We were sold the dream. Not the American dream. The technology dream. We were told that technology would make life easier. Instead of simplicity, we got hoops. Technology hoops, that drain our time and energy.

Register for something? Sure. Now give your email, your phone number, wait for the code, verify twice. Verify again. You don’t use that app. Use this app. Install this new update then…… But, what about the………..

If you want to talk to someone? Sure, good luck. You’re now speaking to a poorly trained robot sat behind three menus. Whilst you’re fielding robot sales calls from insurance companies wanting to sell you “peace of mind.”

Your customers are mostly lovely, but then come the time-wasters, the tyre kickers with no real money to spend. Asking the same dumb questions, over and over, and over again.

All of this wears you down, especially with age. You become tiered, and irritated. You wake up thinking.

How much more bullshit do I need to eat today?

You lose focus, passion, and on some days the will to live. Is this how running a business has to be in 2025.

What if it didn’t have to be this way? What if everything was simple?

What if your inbox wasn’t spammed with nonsense?
What if your phone didn’t hum with bots and junk?
What if you didn’t have to repeat the same answers to the same questions over, and over again?

What if by removing the bullshit, you didn’t have to sell your business at all?

A few years ago, I hit a wall. Not just in business, but in life. Everything stopped. I dropped to 46 kilos. I couldn’t read a tweet, let alone write a blog.

My biggest fears were realized, I became sick. The biggest fear any solopreneur can have is this: What if I lost my health?

I showed the symptoms of a man with Parkinson’s who’d had a stroke. My mental and physical health were destroyed. And along with them, my business.

That part of my story. “The crash,” you can read [here].

What I want to share with you now is what I discovered on my way back to gaining health — and how my discovery can possibly influence your decision to sell your business.

My Business Discovery

I discovered that business doesn’t have to be chaos. I discovered that automation isn’t some buzzword — it’s actually a lifeline.

While I was sick, complicated dashboards and AI integration were beyond me. As I recovered my health, I started to develop AI solutions that could help.

I needed help with simple and repetitive tasks, such as customer interaction and administration tasks.

My goal was simple:

Keep it simple, and make something my mother could use.

So, that is what I did. The tools I created are available for business owners to try. My belief is this: if you are selling your business, you might reconsider. If I could cut your working week in half while increasing your profits.

With the right systems in place, with the correct tools, and just a little guidance, running a business can feel manageable again. Even enjoyable. I have managed to find enjoyment in business, whilst in poor health.

In fact, starting a new business and working with people again has given me a new energy and purpose. Once I removed the daily grind and started focusing on what was important, everything in my life started to improve.

You don’t need to be drowning in admin, repeating yourself to customers, chasing invoices, or wrestling with email. Not anymore. And you don’t need to be a tech wizard to fix it.

How Can You Automate Without a Tech Degree Or a Dashboard Headache?

You don’t need to master complex AI systems or click your way through confusing dashboards.

The solution is simple: let someone else do the heavy lifting for you.

All you need is someone who understands your business, listens to your goals, and builds automation around your way of working.

Let’s start with the back office. If it’s repetitive, time-consuming, or something you hate doing, it can probably be automated — and not just matched, but automated with greater accuracy, fewer mistakes, and zero stress.

What Can Be Automated in the Back Office?

Here’s a list of common tasks that can be handled automatically:

📥 Email triage & sorting — filter junk, flag priority, auto-respond to FAQs
📞 Voicemail to text — record, transcribe, and summarize client calls
🧾 Client on-boarding — send welcome packs, collect info, set reminders
📅 Appointment booking — sync calendars, send reminders, reduce no-shows
📊 Monthly reporting — pull key numbers and deliver simple summaries
📦 Order management — confirm orders, send updates, track delivery
📚 Data entry — pull from forms, emails, or files and log where needed
🧹 Inbox cleanup — unsubscribe, delete spam, organize by category
👥 Lead follow-ups — auto-send emails or texts to new inquiries
🧠 Knowledge capture — turn recurring questions into reusable answers

I won’t bore you by explaining each of these in detail.

But if you’re curious how any of them could work in your business, give me a call. I’m happy to offer some of my time to help you understand what’s possible.

When Talking Becomes Tiring

It’s not just the back-end that drains your time — it’s also the people you deal with.

Clients, customers, leads. You find yourself repeating the same things over and over, then rewriting them again in emails, DMs, or proposals.

As A Former Sales Director. I Know How Vital A Consistent Message Is

Front-end automation. That’s where most businesses get it wrong. They integrate AI agents that feel like talking toasters. They use AI that is robotic and annoying.

When I began working with AI, my first goal wasn’t speed. It was soul. I developed a principle called Psychological Coding — a system that trains AI with words, not code.

My goal was to create AI that felt human. Not in a creepy way, but in a way that made your customers say, “Thanks for the help,” rather than screaming, “Not more AI.”

I’ve worked the front lines. Sales calls, customer complaints, the lot.
So I developed processes like Psychological Coding and AI Onboarding
to make AI agents feel like human ones.

The goal? A seamless flow where AI filters the wheat from the chaff —
and your customers leave saying, “Can I get that in writing, please?”

Here’s what that looks like in practice:

Customer-Facing Automation

💬 Live Chat Replies – Smart, natural responses to common queries
📦 Product or Service FAQs – Delivered instantly, 24/7
🧠 Lead Qualification – Filter out the tyre-kickers automatically
📄 Instant Quote Generation – Custom replies that feel personal
📱 Social Media Messaging – Answer comments and DMs without lifting a finger
🌟 Review Requests & – Automated follow-ups that don’t feel robotic

Final Thought: You Don’t Need a Tech Degree — Just the Right Help

If you’ve made it this far, two things are probably true:

You’re tired of wasting energy on tasks that should be easy.
You’ve still got something left in the tank — or you wouldn’t be reading this.

I’m not here to pitch you a course, sell you software, or drag you into some over-hyped AI hustle.

I’m here to listen. Understand your business. Then show you what’s possible.
And if it makes sense. I’ll do the heavy lifting for you.

Because here’s the truth:

You don’t need to sell your business. You might just need to simplify it.

If you would like to talk. Fill out the contact form, and we can arrange a convenient time.